The Lean Startup
How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Author: Eric Ries ISBN: 9780307887894 Published: 2011,September 13Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for on…
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