Talking to Humans

Success starts with understanding your customers

Author: Giff Constable
ISBN: 9780990800927
Published: 2014,September 23

With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action….

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